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Sony invited members of the tech press and renowned Sony photographers to Midtown Manhattan for the launch of the new Sony Alpha 9 flagship and a new G Master telephoto lens. Sony’s Alpha 9 will be available next month for $4,500 in the United States and $5,299 in Canada.

The cherry on top of the Alpha 9 is a new digital, 35mm full-frame stacked 24.2MP CMOS sensor.

The cherry on top of the Alpha 9 is a new digital 35mm full-frame stacked 24.2MP CMOS sensor. It sports insane 20 fps continuous shooting spec, 1/32,000 sec. shutter speed, 693 AF points with 93% coverage of the frame, 14-bit RAW support, full-frame 4K video capture and 60 fps AF/AE calculation — all with no blackout and silent, vibration free shots for silent shooting. The usefulness of a feature like silent shooting varies from shooting animals without scaring them, to maintaining the professional atmosphere in a place like the White House.

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Support for dual UHS-II SD card slots, an Ethernet port, and 5-Axis in-body image stabilization with a 5.0 step shutter speed advantage. Naturally, while the power consumption of the A9 has increased, so has the battery: a Z battery has 2.2x the capacity of the past generation A7R II flagship camera.

A new G Master telephoto lens will debut in July, after the A9’s launch in May. It sports a 100-400mm zoom, at f/4.5-5.6 aperture and will be priced at $2,499 in the US and $3,399 in Canada.

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