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TECHCRUNCH

Coinbase’s newest asset is live. On Tuesday the popular U.S.-based cryptocurrency platform added support for ZRX, the token representing the 0x Project. On Coinbase, ZRX joins the rarified ranks of Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic and Litecoin.

Coinbase ZRX

The addition doesn’t come as a surprise. Last week, Coinbase added ZRX to Coinbase Pro, the so-called “evolution of GDAX,” Coinbase’s more feature-rich trading platform. Coinbase also previously signaled its intentions to “explore” the addition of a number of new cryptocurrencies including 0x (ZRX), Cardano (ADA), Basic Attention Token (BAT), Stellar Lumens (XLM) and Zcash (ZEC).

By showing its hand well in advance and being more transparent about its regulatory hurdles, the platform will hopefully avoid another debacle like the volatile launch of Bitcoin Cash last December, which prompted an insider trading investigation.

“One of the most common requests we hear from customers is to be able to trade more assets on Coinbase,” Coinbase said in a blog post.

ZRX should show up soon for most users across the desktop, iOS and Android versions of Coinbase. At launch time, ZRX won’t be available in the state of New York or the United Kingdom due to unresolved regulatory issues.