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TECHCRUNCH

Fresh off its $600 million round of new funding, grocery delivery service Instacart is expanding its relationship with Walmart, the companies announced this morning. The two first joined up in February to offer same-day grocery delivery at select Sam’s Clubs locations in the U.S. Today, Walmart says it plans to offer Instacart-powered grocery delivery in over half of Sam’s Clubs stores by the end of this month.

That expansion will make Sam’s Club grocery delivery via Instacart available to nearly 1,000 new ZIP codes and more than 100 new stores, including those in markets like New Jersey, Indianapolis, Houston and others, the company says.

In total, customers will be able to order from nearly 350 clubs by the end of October.

The partnership was first piloted in Dallas-Fort Worth, Austin and St. Louis, then reached San Diego and L.A. in more recent weeks.

The deal also allows consumers to shop Sam’s Clubs stores without a membership, including shopping its sales. However, Sam’s Club members will receive lower, membership-only pricing, Walmart says.

Deliveries are offered in as little as an hour, and may include non-grocery items, the retailer also notes.

“To help the holidays run smooth, we’re offering a wide product assortment available on Instacart so shoppers can now get household goods delivered,” said Sachin Padwal, Sam’s Club’s Vice President of Product Management, in a statement. “We’re excited that last-minute gifts, small appliances, extra pillows and towels – just to name a few things – are just a few clicks and minutes away,” he added.

The partnership between Sam’s Club and Instacart is significant in terms of Walmart’s larger battle with Amazon, which offers grocery pickup and delivery through its Whole Foods division, as well as grocery delivery through AmazonFresh and Prime Now.

Sam’s Club parent Walmart also offers an affordable curbside pickup program for groceries – which, unlike with third-party services, sells items at the same price as they are in stores. In select markets, Walmart offers grocery delivery, too.

In Walmart’s recent fiscal year 2020 guidance, it said that it expects to offer grocery pickup at 3,100 Walmart stores by 2020, and delivery at 1,600 locations. Currently, Walmart’s grocery delivery is on track to reach 100 U.S. metros by year-end.

Same-day delivery for Sam’s Club isn’t the only change Walmart’s warehouse membership club has made in recent months. Also in February, the club began to offer free shipping on orders, with no minimum purchase, and simplified memberships to two tiers, Savings ($45/year) and Plus ($100/year). Both of those options are cheaper than Amazon Prime, now $119/year.

Sam’s Club shoppers can visit samsclub.com/Instacart to see if their local store is supported.