Author: Anthony Ha

Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

TECHCRUNCH Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality. Director of Communications Liz Goodno described this as “the largest digital sneaker event of the year.” The company says it will be offering more than 1,000 prizes, including sneakers like the Air Jordan 1 Retro High OG Shattered Backboard, KAWSx Air Jordan 4 Retro Black, Pharrell x BBC x NMD Human Race Trail Heart/Mind, plus curated sneaker packs and up to $10,000 in GOAT credit. You can enter...

Read More

Olho do Dono is the winner of Startup Battlefield Latin America

TECHCRUNCH Fifteen startups spent the day presenting onstage in São Paulo, Brazil. For the finalists, that meant presenting twice — once in the initial rounds, then again for our finalist judges. This was all part of Startup Battlefield Latin America, an event that we put on in partnership with Facebook’s FB Start program. After a full day of pitches and panels, the judges have chosen a winner, who will receive $25,000 (equity free) and a trip for two to TechCrunch Disrupt San Francisco 2019. Check back on TechCrunch tomorrow to watch the full videos of the presentation. In the meantime,...

Read More

AdRoll expands its B2B data and tech by acquiring Growlabs

TECHCRUNCH AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year. The company says that by marrying its artificial intelligence technology with Growlabs’ database of 12 million companies and 320 million business identities, as well as the startup’s lead generation and sales automation tools, it can help customers run multi-channel campaigns with messages that are automatically sequenced to the...

Read More

Original Content podcast: We’re left a little cold by Netflix’s new ‘Chilling Adventures of Sabrina’

TECHCRUNCH It seemed like the ingredients were there for “The Chilling Adventures of Sabrina” to win us over. After all, at least one of the hosts of the Original Content podcast is a fan of “Riverdale,” and this comes from the same creative team, with a similar approach — instead of a noir version of Archie, it’s a show that takes the “witch” side of Sabrina the Teenage Witch a little more seriously, with genuine spookiness and scares. We didn’t hate the show, but we didn’t love it either — too many of the characters felt flat, there were some annoying visual tics and it’s just not as much fun as “Riverdale.” Our guest host Jon Shieber probably liked it the most, finding rich thematic material (and surprising parallels with “The Haunting of Hill House”) hidden beneath the monsters, the mythology and the teen angst. We also offer some tentative thoughts on the controversy over how the show treats its characters of color, and we recap recent streaming and entertainment headlines, including Netflix’s new theatrical release strategy, the latest streaming growth numbers and details about “Game of Thrones” season eight. You can listen in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You also can send us...

Read More

AMC is raising Stubs A-List prices in 15 states

TECHCRUNCH AMC Theatres is raising the price of its subscription movie plan Stubs A-List — at least in a handful of states. Rather than simply charging $19.95 per month across-the-board, AMC will soon offer differing prices to residents of different states. California, Connecticut, Massachusetts, New Jersey and New York will see the biggest increase, to $23.95 per month. Meanwhile, the cost will increase to $21.95 per month in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia and Washington, plus Washington, D.C. The price is supposed to stay the same every where. The increase will take effect on January...

Read More

Edo raises $12M to measure TV ad effectiveness

TECHCRUNCH Edo, an ad analytics startup founded by Daniel Nadler and actor Edward Norton, announced today that it has raised $12 million in Series A funding. Nadler and Norton have both had startup success before — Nadler co-founded and led Kensho, which S&P Global acquired for $550 million. Norton invested in Kensho and co-founded CrowdRise, which was acquired by GoFundMe. Even so, ad analytics might seem like an arcane industry for an actor/filmmaker to want to tackle. However, Norton said he was actually the one to convince Nadler that it was worth starting the company, and he argued that this is an important topic to both of them as creators. (Nadler’s a poet.) “Movie studios and publishers, they take risks on talent, on creative people like us,” Norton said. “We want them to do well … The better they do with the dollars they spend, the less risk adverse they become.” Nadler and Norton recruited Kevin Krim, the former head of digital at CNBC, to serve as Edo’s CEO. Krim explained that while linear TV advertising still accounts for the majority of ad budgets, the effectiveness of those ads is still measured using old-fashioned “survey-based methodologies.” There are other measurement companies looking online, Norton said they’re focused on social media sentiment and other “weak proxies” for consumer behavior. In contrast, Edo pulls data from sources like search engines and content...

Read More

Netflix changes its release model, with exclusive theatrical runs for ‘Roma’ and others

TECHCRUNCH Netflix is finally changing its long-held policy around the theatrical release of its original films. In the past, the streaming service has been willing to release its films in theaters, but it refused to grant those theaters an exclusive release window, which meant that few of them were interested. That, in turn, may have hurt filmmakers’ chances when it came to getting nominated for major awards. (It also prompted the Cannes Film Festival to create a new rule that effectively blocks Netflix films from competing.) It’s hard to know for certain whether (say) “Beasts of No Nation” or “Okja” or “The Meyerowitz Stories” would have won more awards of they’d made it into more theaters, but it’s worth noting that Amazon does release its films with an exclusive theatrical window, and that’s paid off in some major Oscar wins and a couple of genuine indie hits. This year, Netflix might have its strongest Oscar contenders yet, particularly with “Roma,” the new film from Alfonso Cuarón, who won an Oscar for directing “Gravity.” The early reviews for “Roma” suggest that a) it may be the best movie of the year, and b) it really should be seen on the big screen. So the service announced yesterday that “Roma,” along with “The Ballad of Buster Scruggs” (directed by the Coen Brothers) and “Bird Box” (directed by Susanne Bier and starring...

Read More

Influencer marketing startup Mavrck raises another $5.8M

TECHCRUNCH Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million. When the company raised its Series A back in 2015, it was focused on helping brands work with “micro-influencers” who were already using their products. Now it describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process. Last month, Mavrck announced new features for Pinterest, where it’s now an official marketing partner. It also says it’s been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze...

Read More

Right Now in Politics and Business