Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison

TECHCRUNCH Jordan French Contributor Jordan French is the founder of the marketing firm Notability Partners and the chief marketing officer of BeeHex. More posts by this contributor: Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. The value of storytelling has been well-covered, and Katz isn’t far off when he describes being told a story...

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