Kellogg is pulling advertisements from Breitbart, a website that traffics in racist, sexist and anti-Semitic content.
A Kellogg spokesman told The Huffington Post that consumers alerted the food company to its ads on Breitbart.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as company,” Kellogg spokesman Kris Charles said. “This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content. As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed.”
Breitbart did not immediately return a request for comment. Its executive chairman, Steve Bannon, has been named chief strategist and senior counselor to President-elect Donald Trump.
Kellogg is only the latest company to sever relations with Breitbart, whose incendiary headlines include “Birth Control Makes Women Unattractive And Crazy” and “Bill Kristol: Republican Spoiler, Renegade Jew.” Last week, the massive ad distributor AppNexus deactivated Breitbart’s access to its advertising tools. Other companies to pull advertising from the site include Allstate, Nest, EarthLink, Warby Parker and SoFi, Bloomberg reported.
