Kellyanne Conway promoted Ivanka Trump’s business from the White House. | Getty

Standing in the White House press briefing room, counselor to the president Kellyanne Conway urged Americans to “go buy Ivanka’s stuff,” one day after President Donald Trump lashed out at the department store Nordstrom for dropping his daughter’s clothing line.

Citing declining sales for Ivanka Trump’s label, Nordstrom announced earlier this month that it would no longer carry the president’s daughter’s line. That sparked anger from Donald Trump, who wrote on Twitter Wednesday that his daughter had “been treated so unfairly” by the department store.

Both Ivanka Trump and her husband, Jared Kushner, have been highly visible members of the Trump administration since Donald Trump took office just under three weeks ago. The president’s daughter accompanied him to Dover Air Force Base last week for the return of the remains of a Navy SEAL killed during a raid in Yemen and has advised him on policy issues including the environment and parental leave.

“I do find it ironic that you’ve got some executives all over the internet bragging about what they’ve done to her and her line and, yet, they’re using the most prominent woman in Donald Trump’s — you know, most prominent — she’s his daughter, and they’re using her, who has been a champion for women empowerment, women in the workplace to get to him,” Conway said on Fox News’s “Fox & Friends” Thursday morning. “I think people could see through that. Go buy Ivanka’s stuff is what I would tell you. I hate shopping, I’m going to go get some myself today.”

While Nordstrom claimed that the decision to drop Ivanka Trump’s line of clothing and shoes was based solely on business, at least some of the decline in sales of her products could be attributed to the #GrabYourWallet campaign urging consumers to boycott Trump products.

Nordstrom has also not shied away from voicing opposition to Trump’s policies, releasing a statement in support of immigrants in the wake of the president’s executive order temporarily banning individuals from certain majority-Muslim nations from entering the U.S. in the name of national security. The retailer announced its decision to drop Ivanka Trump’s line just three days after releasing that statement.

On Fox News, Conway called Ivanka Trump a “very successful businesswoman” and an “incredibly confident, creative, talented woman.” The counselor to the president said Trump’s eldest daughter will be working with others in the White House on issues of women’s empowerment.

“This is just — it’s a wonderful line. I own some of it. I fully — I’m going to give a free commercial here. Go buy it today, everybody. You can find it online,” Conway said on Fox News.