Get out the Kleenex and hit play on the Boyz II Men musical montages — it’s officially the end of an era. Three years after discontinuing the iPod classic, Apple is finally doing the same its lower-end brethren, the shuffle and nano.
It’s also doubling the capacities of the iPod touch to 64GB at $199 and 128GB at $299 today. It previously sold 16GB and 64GB models at the same prices.
“Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” said an Apple spokesperson in a statement.
The company pulled both iconic MP3 players from its site earlier today and has since confirmed with TechCrunch that this is, indeed, the end. That makes the iPod touch the last device standing with the once ubiquitous iPod name.
For the past several years, Apple has been fairly clear that the iPhone would eat up the traditional non-network iPods — and that it was comfortable with that happening. The fact that there has been no nano updated in 5 years should have been a solid indicator if you needed one that Apple was focused on devices that can run apps.
The iPod touch getting twice the storage at the same price is a nice send off for the no-radio iPods.
The most important of those apps for an iPod, of course, is Apple Music. It makes very little sense in Apple’s current universe for it to support devices that cannot run it.
The rise of the iPhone and the company’s push into streaming with Apple Music have helped make music ownership a thing of the past. As such, Apple’s been radio silent on the iPod front for the past several years.
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