Ford today announced its intention to phase out most cars it sells in North America. According to its latest financial release, the auto giant will “will transition to two vehicles” being the Mustang and an unannounced vehicle, the Focus Active. Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing into the next generation sedan. The Taurus is no more.
The press release also talks about a new type of vehicle though it sounds like a crossover. This so-called white space vehicle will “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”
This reduction in traditional cars was a long time coming. North America consumers have increasing turned to crossovers, trucks and SUVs over sedans and small cars. A trip to any parking lot will likely produce more evidence to this movement. There are several factors involved from more fuel efficient and better equipped trucks and SUVs along with improved safety ratings and ride qualities of these vehicles.
Ford also today reaffirmed its commitment to bringing hybrid-electric powertrains to the F-150, Mustang, Explorer, Escape and upcoming Bronco.