If you watched Netflix’s latest ‘Black Mirror’ production, there’s no doubt it reminded you of the “Choose Your Own Adventure” books. Now, the publisher that owns the trademark to “Choose Your Own Adventure,” Chooseco, LLC, is suing Netflix. The publisher is alleging trademark infringement, The Hollywood Reporter first reported.
In the complaint, Chooseco says Netflix “used the mark willfully and intentionally to capitalize on viewers’ nostalgia for the original book series from the 1980s and 1990s. The film’s dark and, at times, disturbing content dilutes the goodwill for and positive associations with Chooseco’s mark and tarnishes its products.”
In one scene, the main character explains to his dad that his video game, ‘Bandersnatch,’ is based on the fictional “Choose Your Own Adventure” book.
20th Century Fox, according to Chooseco, has an options contract to develop a series based on the publisher’s books. Netflix, on the other hand, pursued a license beginning in 2016 but did not receive one, the suit says. Chooseco alleges it also sent Netflix a cease-and-desist letter before the release of ‘Bandersnatch.’
Chooseco is seeking at least $25 million or Netflix’s profits from the film, whichever amount is the greatest, for Netflix’s alleged trademark infringement, false designation of origin, unfair competition and trademark dilution.
TechCrunch has reached out to Netflix and will update this story if we hear back.