KEN LAY IS THE DISCRACED CEO OF ENRON, THE BIGGEST CON JOB EVER TO HIT AMERICA. THAT WAS UNTIL NOW.
The principles of marketing are the same principles that apply to anything a person can do to become successful. Marketing is really just a way to get people to ‘look over here,’ so they don’t ‘look over there.’
And by God, if Donald Trump is good at one thing, he is good at the distraction aspect of marketing.
However, he is miserably failing at the most important part of good marketing: he always promises what he can’t, and has no idea of how to, actually deliver on the promises he makes.
Take Enron, for example.
“America’s Most Innovative Company”
Enron created Enron Online (EOL) in October 1999, an electronic trading website that focused on commodities. Enron was the counterparty to every transaction on EOL; it was either the buyer or the seller. To entice participants and trading partners, Enron offered up its reputation, credit, and expertise in the energy sector.
Enron was praised for its expansions and ambitious projects, and named “America’s Most Innovative Company” by Fortune for six consecutive years between 1996 and 2001.
Turned out, Enron was nothing but a common-day Ponzi scheme, but so many people believe that Ken Lay could deliver for them. Lay sure delivered, he delivered banckruptcy and jail for a lot of people, including himself.
And, thank God, Lay is now dead. I am sure he is enjoying the ‘hot weather’ down there.