Mobile advertising startup Databerries raises $16M
Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States. The startup describes its approach as “real life targeting.” It works with brick-and-mortar retailers to direct their ads at consumers who have been to their store or a competitor’s store, then allows those retailers to measure when their ads actually result in store visits. The platform was first launched in December 2015, and the company says it works with more than 100 businesses, including Toys R Us and McDonalds. The new funding was led by Index Ventures, with participation from ISAI, Mosaic Ventures,...
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