Author: Jared EronduBobby Ghoshal

Dancing between data and intuition design lessons from Apple and eBay

[embedded content] In this episode, eBay’s VP of design, Dave Lippman, shares his experience designing at Apple and eBay, the differences in their approaches to data and intuition and how he’s learned to dance between the two. In design, there’s a tension between the aspects of creativity, craft and strategy. Lippman shares the importance of finding balance between all three and figuring out when one should take priority over the others. Compared to the more intuition-driven approach to design he was used to at Apple, Lippman explains how eBay’s data-driven approach proved to be a welcome change. He explains...

Read More

Why design is too important to be left to designers

[embedded content] Andréa Mallard is the former CMO of Omada Health. In this episode, she explains how design should be looked at as a connective tissue that extends throughout an entire company. A verb, not a department. Everyone is a designer, regardless of their position in the business. Andréa explains how even the decisions that seem completely unrelated to design can have a critical impact on how designers construct the user experience. “Your non-designed decisions, are themselves, designed decisions.” Talk is cheap, especially in the design world. “When you show a design-centric change rather than tell it, people get...

Read More

Uber’s design director on what it took to redesign a global product

[embedded content] Didier Hilhorst is a director of design at Uber. In this episode, he shares how his graduate degree in economics helped mold him as a designer and, in turn, shape how he and his team redesigned Uber from the ground up. It’s not every day economics and design overlap with one another. But for Didier, they do. He explains how elements usually not thought of as a design tool, such as price, can be used as part of the product experience, not just an afterthought. Starting a redesign from scratch with a product as large as Uber...

Read More

Airbnb’s director of experience design on using ‘stories’ to design

[embedded content] Katie Dill is the director of experience design at Airbnb. In this episode, she channels her inner Steve Jobs to explain how design is not just how it looks, but how it works, both in the workplace and on the screen. She also dives into the significance of using tools of design — intentionality, research, iteration, and collaboration — to help shape the internal structure and strategy of an organization — a concept she believes isn’t used enough in the corporate world. Airbnb’s approach to adaptability starts with finding the principles and values that should remain constant....

Read More

What sucks about the design industry and insights to fast-track your career

[embedded content] We use the 25th and final episode to sit down and ask each other 10 questions, similar to those we’ve been asking our guests over the past 24 weeks. From how we both got started as designers, to the lessons that have had the most profound impact on our careers. Ghoshal breaks down the three things he takes into consideration when accepting — or even considering — a potential job opportunity: people, purpose and pay. Each plays a vital role in the job and Bobby believes if not carefully considered and well-balanced, it may not be the...

Read More

BuzzFeed’s VP of Design on effective management and company culture that empowers

[embedded content] In this episode, Cap Watkins, the VP of design at BuzzFeed, explains how to apply design to any business challenge, what managers can do to create a more productive environment, and how companies can create a culture that empowers their best people. The job of a designer, according to Watkins, is to “make everything a little grayer.” Rather than focusing on only one facet of design, he explains the significance of branching out and making sure the roles are a little less defined in an effort to promote better understanding and communication within an organization. On the topic of organization, Watkins breaks down a concept he recently explained in an article he wrote on organizational structure. Rather than looking at an organization as a pyramid with the CEO on the top, he suggests flipping the preverbal pyramid to help create a more effective management structure that supports instead of dictates. Jared Erondu and Bobby Ghoshal are the hosts of High Resolution. This post and episode notes were put together by freelance writer, Gannon Burgett. Watch for High Resolution episodes to drop every Monday on TechCrunch at 8 a.m. PT. You can also listen...

Read More

How the best design recruiter in the country finds the top 1% of designers

[embedded content] Judy Wert is the co-founder of Wert & Company, a leading international executive search firm specializing in design – for top-tier startups and Fortune 500 corps. In this episode, she shares how she’s been recruiting the best designers for more than two decades, what she sees in the top 1 percent of designers she’s worked with, and how an internal database they created is helping to understand how design has changed over the years. Of the tens of thousands of designers Wert has talked with over the past 22 years, there are two traits that weave their way...

Read More

Pinterest head of design on accessibility through better design

[embedded content] August de los Reyes is the head of design and research at Pinterest. In this episode, he shares how a personal life event forever altered his outlook on design, what inclusive design means to him, and why diverse teams have the best shot at combatting disabilities and exclusion. According to de los Reyes, design is fundamental. He believes that design literacy should be taught in schools across the world to help instill a sense of design from an early age. This will lead to a generation of more problem-solvers. Referencing the World Health Organization’s recent definition change...

Read More

Right Now in Politics and Business