‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video
Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. Beneath that sits a carousel where shoppers can browse product details and make purchases. More than one video streams on Amazon Live at the same time, so shoppers can tune to the one that most interests them. For example, Amazon Live is currently streaming a Valentine’s Day Gift Shop show, a cooking-focused show (In the Kitchen with @EdenEats) and Back to Business Live, which is showing off products aimed at daycare centers and schools. You can tap on the different videos to change streams, scroll down to watch recordings of those videos that were recently live or view which live shows are coming up next. On the web, the live-streaming site is available at Amazon.com/Live, but it’s not listed yet in Amazon’s main navigation menus so it remains hard to find. On mobile, there’s now a section labeled “Amazon Live” that’s appearing on both the iOS and Android app’s main navigation menu as of a recent app update. We’ve confirmed the page Amazon.com/Live is newly added, though this is not the first time Amazon...
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